load up!

Challenge
The new the load up! should have his own place on the Volkswagen page. Shown its benefits and differences to the other up!’s. And giving the difference of it`s engines without getting to deep into details. Not every country sells every version of the load up!

Solution
The load up!’s look is more cleaner and more simple, exactly like the car itself. Every country could choose between the engine-types. The Design-Template is flexible for the needs of the country. They could choose if they have one engine, two engines or all three.

Description
The compact truck. Its outward appearance is deceptive: with a capacity of 990 litres the load compartment of the load up! has enough space for substantial loads. The elimination of the rear bench seat makes it easy to carry even heavier loads.

Client
Volkswagen
Date
12/02/2014
Categories
Art Direction, Web Design
Team
Pasquale Pretzsch (Art Direction), Christopher von Eschwege (Copy)

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