Most Challenging Cities

Most Challenging Cities
Webspecial - Content

Challenge
One part of the campaign around the new Polo is the theme “confident driving”. This topic delivers a lot of causes about relevant content. This is going about the fact, that big cities are very hard to master for car drivers.

Solution
By searching the most challenging cities for car drivers we gathered the experience of all Volkswagen drivers. And if your city belongs to the worst cities, you would be happy if your car has as much assistant systems as the new Polo.

Description
A question tab on the existing Polo web-special brings the experience of car drivers about their most challenging cities together and informs about the innovative features of the new Polo.

Client
Volkswagen
Date
05/21/2014
Categories
Art Direction, Graphic Design, Web Design
Team
Pasquale Pretzsch (Graphic Design, Art Direction); Leonid Fishman (Art Direction, Concept, Supervision)


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