thjnk have been the guide and advisor of the digital identity part. Rebrushing the REWE landing page, crafting content, define styles for online advertising and adapting the style guide into digital.
thjnk and loved started with a new logo, colors, font sets, X-Mas special, the campaign started while a lot of style guids still in work. It was a well planned and organized refresh of the brand, and the result has received a lot of positive reviews.
The REWE Group is the second largest supermarket chain in Germany behind EDEKA.